ycxjackson0的部落格

Listen: Holidays are over, and we\\'ve landed in 2007. Now, it\\'s instance to see if you\\'re really equipped for this year\\'s even rougher and tougher Google AdWords piece of land.

If you can reply 8/10 of the following questions correctly, you\\'re potential fitted out. If you can\\'t, you\\'re belike active to be ingested for dejeuner by the more enlightened AdWords PPC sharks this twelvemonth.

Answers are at the lower of the leaf. No peeking, OK?

1. Google AdWords allows the later phrases in ad text;

a. \\'Click Here\\'

b. \\'Start Here\\'

c. \\'Look Here\\'

2. True or False? Google allows you to have a popup ad on your landing folio.

a. True

b. False

c. It depends

3. You should perfect your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the terms of your goods or employ in your ad textual matter is;

a. Recommended by Google

b. Not recommended by Google

c. Mandatory in particular categories

5. Using your site\\'s Home page as a landing leaf for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, impressively bad idea

6. What\\'s a verified effectual way of ensuring your ad is displayed, when organism searches for your competitor\\'s products?

a. Bid on keywords that are your competitor\\'s trade name name or products

b. Use Dynamic Keyword Insertion

c. There is no official way to do this

7. Which of these should you deem the prima weaknesses in the majority of today\\'s Google ad campaigns?

a. Overbidding

b. Insufficient grouping of keywords to peculiar Google PPC ads

c. Weak headlines

8. The #1 task in Google PPC grades can recurrently be a broke location to aim for because;

a. It generates last traffic, but stinky results when the expectations hits your platform page

b. It\\'s ofttimes an out point to achieve, as big advertisers have ingrained a strangle-hold on that position

c. It removes the to your advantage \\'pre-qualification\\' mathematical function performed by greater function competitors\\' ads

d. All of the above

9. Which of the following spoken language has research tested to be the record rough-and-ready at going up a common Google ad\\'s CTR?

a. \\'More\\'

b. \\'Why\\'

c. \\'Killer\\'

d. \\'How\\'

10. Having a flush keyword in your ad\\'s demonstration URL is well-tried to;

a. Increase your Google ad\\'s Quality Score

b. Decrease your Google ad\\'s Quality Score

c. Have no issue on your Google ad\\'s Quality Score

ANSWERS

1. B. \\'Start here\\' is allowed (the else two aren\\'t).

2. B. False. According to Google, \\'We do not permit golf links to platform pages that make pop-ups when users enter upon or leave your job your platform folio. We wonder about a pop-up to be any window, regardless of content, that opens in ornament to the original glass.\\' (Yes, I do realize near are way on all sides this - but we\\'re not going to settle roughly \\'black-hat\\' fill up here).

3. C. Optimize for both CTR and ROI. Why? Achieving a swollen CTR next to piles of low-quality aggregation that doesn\\'t convert, is nonsensical. But also isn\\'t having a flooding ROI and singular one click a day a rubbish of event too? Solution; perfect for the right mix of some.

4. A. Recommended by Google

5. C. Don\\'t even think give or take a few it. Chances are your Home page does not have the tailored happy prerequisite to someone fit as a platform folio for your Google ads. Create a plain leaf for each ad followers or else. Don\\'t have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor\\'s ridicule name or products

7. B. If your ad spare matches the keywords exactly, set up for a profound aid in your Click-Through-Rate (CTR)! Keywords should always be built-in in your ad. If the detailed keywords make plain up in your ads, they get highlighted in bold. In particular, try with the definite keyword(s) in the ad\\'s newspaper headline.

8. D. All of the preceding.

9. C. Believe it or not, the word, \\'killer\\' is established to be a historical attention-getter in Google ads. Why? Who knows - but it industrial plant.

10. A. Having the flush keyword in your ad\\'s salute URL is proven to pass your ad a good place of duty refresher - for free!

Did you pass? If you did, fit done! For the break of us, here\\'s the nethermost line:

If you privation to circumvent decorous Google\\'s 2007 Least Likely to Succeed, perhaps it\\'s example to coppice up on your Google AdWords skills. What are you waiting for?